If you’ve considered starting a podcast you are someone who has something to say. Something that matters, that you want to share. A message, perspective, or expertise you’re passionate about. Yes, your business, income, or brand may benefit (a lot), but you can also help improve others’ lives.
Have you been thinking about it for a while, but don’t know where to start or how to move from planning to launch? Or maybe you’ve already launched, but you know you can make a more elegant, engaging show and do it faster and with less stress.
This two and ½ hour workshop will introduce the “soup-to-nuts” of podcasting. You will learn:
How to use the Visioncasting strategy for your podcast and why starting with this solid foundation is critical to growing your audience.
How to focus your show and create a tagline — what one podcast industry expert calls “The only ten words that matter.”
How to choose the right format for your needs — interview, solo host, narrative, serialized, experimental, etc.
To borrow from public radio techniques to produce a must-listen podcast.
Hands-on interviewing practice using industry-standard equipment
How to cut through overwhelm!
You’ll walk away with the next steps and confidence to launch.
NEW: Podcast Allies clients and workshop attendees will get 50% off the first two months of podcast hosting services at Simplecast.
The Kickstart Your Podcast Workshop is for…
Business, nonprofit or agency professionals who are thinking about or tasked with starting a podcast — but who don’t have the in-house expertise or time to figure it out on their own.
Individuals who want to build or expand their platforms and strengthen their personal brands by engaging intimately with their audiences.
Entrepreneurs/solopreneurs and small business owners who are building influence within their communities.
Marketing and advertising professionals who want to wow clients.
About Podcast Allies
Podcast Allies is a creative collaboration between journalists and audio storytellers Elaine Appleton Grant and Lindsey O’Connor. They have decades of experience in public radio and with top podcast networks including Wondery and Gimlet.
They’ve experienced the power, encouragement and growth that’s come from being professional allies for each other. Now they’re teaming up to be allies for you in your podcasting journey.
Lindsey O’Connor is an audio producer, journalist, and multi-published author. She’s contributed to Weekend America, podcasts including Everyday Bravery and WHYY’s The Pulse, The Texas Standard public radio show, WashingtonPost.com, The Rocky Mountain News, Christianity Today, and Writer’s Digest. Lindsey is a former broadcaster. Her latest book is The Long Awakening, a memoir.
Elaine Appleton Grant is a podcast producer, public radio broadcaster and magazine journalist. She’s worked at Boston’s WBUR, New Hampshire Public Radio and Colorado Public Radio, where she led the team producing Colorado Matters. Her work has appeared in Inc., Fast Company and on NPR. She produces Business Wars Daily, a Wondery podcast about corporate rivalries.
“Elaine is one of the sharpest writers — and producers — in the podcasting industry. She knows the craft: from recognizing a great story, tailoring copy for the ear, getting the best from talent and maximizing impact. Everyone should be lucky enough to work with — and learn from — Elaine.”
—David Brown, Anchor, Texas Standard and Host, Business Wars, Wondery
“Elaine Grant has that voice. You know what I’m talking about...that voice you hear on public radio that automatically makes you feel a bit smarter. Elaine’s voice is only part of her magic.”
—Kyle Dyer, Storyteller, former 9News anchor, and writer, The Broadview
“I love working, collaborating, and bringing important stories to life with Elaine. She is tireless in pursuit of her craft — willing to go the extra mile on every detail. Elaine has an impressive body of experience, great instincts, deep empathy and humanity. She is not only smart, but wise — which makes it easy and enjoyable to make the journey on any project with her by your side.”
—Martha Peck, Partner and Creative Director, Launch Advertising
“I had the pleasure of being interviewed by Elaine and what a total delight it was. Her interviewing style is so natural and inquisitive, but really put me at ease as a guest on her podcast, One More Shot. We had a terrific conversation because Elaine is a consummate professional and took care of all the technical details. If I were going to develop a podcast, I would most certainly consult with Elaine.”
—Barb Garrison CC, Job-You-Love Expert, career coach, speaker, author
“From structuring a narrative to finding stakes to giving her characters strong motivation, Lindsey O'Connor knows what it takes to tell a great story. In the time we worked together, I was impressed with Lindsey's professionalism and ability to execute from beginning to end of the process. She found strong characters, prepared and asked the right questions, and wrote words that made her piece come to life. And on top of all that, she was also an absolute pleasure to work with.”
—Annie-Rose Strasser, Gimlet producer
“From generating great ideas all the way to delivering finished pieces, Lindsey is fabulous to work with. She's consistently delivered great work for us as a reporter and producer.”
— Chris Boyce, Co-founder | Executive Producer, Pacific Content—podcast agency for top brands including Facebook
“Good things often happen when a great story meets a talented storyteller. But Lindsey O’Connor’s grasp of literary journalism gives this personal narrative much more substance than the typical memoir. Strong reporting places her experience in larger contexts that add depth and understanding.”
—Jack Hart, author of Storycraft, editor of two Pulitzer Prize-winning stories
"With her genuine curiosity and warmth, Lindsey is a skillful interviewer who puts her subjects at ease and gets them to open up about topics that are sometimes difficult to talk about. Lindsey also brings a strong ear to projects, having the vision to shape compelling stories that are sure to pique the interest of listeners."
—Ben Bergman, Former Senior Development Producer, Gimlet Media, Contributing Reporter, NPR
When & What
February 19, 2019
5:30 p.m.- 6:00 p.m.
Networking with other podcast lovers, pre-event questions
6:00 - 8:00 p.m.
Interactive, hands-on workshop
Serendipity Labs Greenwood Village, 6400 S. Fiddlers Green Circle, Suite 250, Greenwood Village, CO 80111 (720-230-9200)
The workshop and Optional add-ons.
A. Individuals $99
B. Bring a colleague or friend, register together, and each participant gets $20 off — $79 each
C. Colorado Ad Club members — $79 each
Serendipity Labs members are complimentary, but you need to register. (Select pricing option A./Individual and use promo code serendipitylabs at checkout.)
See additional offers below for discounted add-ons at registration or…
Only ten of these discounted slots are available at registration. After the workshop, the critique price will return to $100.
A one-page critique of your trailer or three minutes of audio from an episode, with one follow-up email to answer remaining questions.
There are 15 slots available. After the workshop, the Ally Package will return to the standard price of $150.
One-hour coaching session gives you individual feedback on your show idea, name & tagline, and launch plan, followed up with a one-page written report.
+ I’ve already launched my podcast, but I’m interested in learning more. Is this workshop for me?
This workshop is for you unless you’ve been podcasting for more than a couple of years. Lindsey and Elaine are seasoned broadcasters and podcasters — and insatiable learners. We’ll help you with storytelling, strategy, sound quality, audience development, organization and more. And we’ll leave time in the workshop to answer your questions.
+ I can’t make it until 6 p.m. Should I register anyway?
Sure! You’ll miss the networking, but as long as you can get there by 6:00, you won’t miss any formal content.
+ I want to launch a podcast but I haven’t settled on an idea yet. Is this for me?
Absolutely. We’ll give you insight about how to choose the best of your ideas.
+ Will I learn everything I need to know about audio equipment?
Not everything, but we’ll show you what you need to get started, depending upon your budget and technical expertise. And you’ll learn about digital audio editing systems and a brilliant free tool that makes your audio sound “finished” — like a public radio podcast.
+ What if I don’t learn anything?
Tell us at the end of the workshop and we’ll refund your registration fee. That simple. Because we’re confident you will.
We’d love to hear from you.
Email us at podcastallies at gmail.com
Or either one of us individually at:
Elaine Appleton Grant: elaine at appletonstudio.com
Lindsey O’Connor: lindsey at lindseyoconnor.com
Prefer to speak to us live?
Have questions about…
The next workshop?
Customized training for your company or organization? We can tailor a half or full day of training for your team at your site (or ours).
Individualized one-on-one coaching?
Our group coaching?